Burberry embraces technology at LFW with ‘Retail Theatre’

At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.

Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.

burberry_retail_theatre

Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:

“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”

The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees  handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.

The bonus – delivery arrives in just 7 weeks  which is months before the items will arrive in stores.

It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!

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