A few months ago I wrote a post about stylish light-up bicycle jackets and since then I have been on a mission to find a fashionable helmet to complete the deal.
As more and more people jump on the cycling bandwagon, I am beginning to feel the urge to do so myself. But before I perch myself precariously on a Boris bike and peddle about the busy London streets, I want to make sure I am safe – a cracked skull is not a good look.
One problem…cycling helmets can be very ugly things, especially if like me you aren’t a ‘hat person’. But thankfully there may be a solution, thanks to the Swedish designers behind Hövding or Chieftain as it is also known.
Hövding is a cycling helmet unlike any other on the market – for a start, its not really a helmet – it’s more of an airbag for your head. Hövding is effectively a collar that you wear around your neck which can cleverly be disguised as a scarf or snood and inside it holds a folded up airbag.
In the event of an accident, this airbag will inflate into a cushioned hood around your head, shielding you from injury. Sounds strange I know, but if you take a look at this video you can see how it works.
The airbag is made of durable nylon, to prevent bursting when in contact with concrete and inflates in an impressive 0.1 seconds. The collar is fitted with a tiny helium gas generator and is called into action by accelerometers and gyro-meters – which record the abnormal movement of a rider in an accident.
This is such a great invention! The collars look great and mean that you can keep safe on the road without sporting a heavy and unattractive helmet!
The Chieftain can also tell the difference between small movements and a car hitting you at 20 miles an hour, to there is no risk of you inflating your head whilst you bend down to big up you bag.
There is so much more technical genius behind the Hövding so if you would like to read more about it visit the Hövding website.
Posted in Clothing, designers, fashion, Fashionology, gadgets, technology
Tagged airbag, Chieftain, cycling, Fashionology, Hövding, helmet, Ssylish cycling helmet
On Tuesday last week, British beauty Elizabeth Hurley paid a visit to Harrods in aid of Breast Cancer Awareness month, and it was quite a show!
This was an event in honour of both for the Breast Cancer Awareness charity and for Estée Lauder, to raise awareness and contributions for The Breast Cancer Research Foundation.
Hurley, who is the brand ambassador for Estée Lauder and ambassador for Breast Cancer Awareness, pushed the button which turned the famous Harrods facade pink in a spectacular 3D Global Illumination ceremony.
All viewers were given pink 3D glasses and saw the skies turn pink and strewn with the dazzling Breast Cancer Awareness emblem, the pink ribbon.
Hurley wore a gorgeous one-shoulder dress – in pink of course – and met customers and signed purchases from the exclusive Estée Lauder Pink Ribbon Collection 2010.
If you want to help with the cause, buying one of the Estée Lauder Pink Ribbon Collection 2010 products is a great way to start, as £7.50 of every purchase is donated to the The Breast Cancer Research Foundation.
To get yours visit the Harrods website.
Image via London Evening Standard
Posted in 3D technology, Beauty, Celebrity, Charity, fashion, technology
Tagged 3D technology, Breast Cancer Awareness Month, Elizabeth Hurley, Estee lauder, Harrods, Pink ribbon, The Breast Cancer Research Foundation
From the 14th October 2010 until 8th January 2011 The Design Museum Holon will be holding a ground-breaking exhibition with a fashionology theme.
The show, entitled Mechanical Couture, will display the works of famous designers from all over the globe including ISSAY MIYAKE creative director Dai Fujiwara in collaboration with Dyson, British designer Shelley Fox and shoe designer Marloes ten Bhömer.
This exhibition explores how machines are redefining haute couture, an area of fashion synonymous with quality and hand craftsmanship.
Although mechanics and fashion put together usually conjure up images of factories and mass-produced garments that look exactly same, in this exhibition these designers are looking at how machines can help deliver very uniquely crafted garments as well.
For more information about the exhibition and the designers involved visit the Design Museum Holon website.
Posted in fashion, Fashionology, Shoes, technology
Tagged Dai Fujiwara, Dyson, fashion, Israel, ISSAY MIYAKE, Marloes ten Bhömer, Mechanical Couture, Mechanical Couture at the Design Museum Holon, Shelley Fox, technology
Just as the precarious British weather surprises us, changing from rain to shine and back again, young designers are catching us out with new and more ingenious creations every fashion week.
Amy Winters, British/Swedish designer and Central Saint Martin’s graduate, has created a capsule spring summer 2011 collection that is inspired by the changing weather, and boy to we love it!
Her label, Rainbow Winters, has just debuted its first ready-to-wear collection on the catwalks at London Fashion Week and here at Fashionology we are very taken with her designs.
Amy has created a collection of printed garments which change colour in reaction to sunlight and water. The Rainforest dress (below) features colour changing flowers (from white to purple) when in contact with sunlight.
They then turn fully coloured when in contact with both water and sunlight.
The Petal dress (below) is a short-sleeved, cotton mini dress that has been printed with sun-reactive ink so that indoors it remains pink…
…but once outside beings to change colour!
The panels on this lightning printed taffeta skirt also changes colour in the sunlight.
Rainbow winters also revealed a unique swimsuit that is printed with similar sun-reactive technology, changing the central panel into purple dots when you lounge in the sun.
This collection is truly stunning and has us praying for lots of sunshine next season!
Via Rainbow Winters
Ever the fashionable PC manufacturer, HP has enlisted the help of photographer Dave Hogan and Saatchi & Saatchi for a new stylish paparazzi inspired campaign for its Notebook Collection.
Jean Pierre Le Calvez, vice president of marketing at HP, said:
“The Paparazzi campaign aims to capture the vibrant lifestyles of young, design conscious consumers and showcase how our style portfolio puts them centre stage and helps them perform.”
The star models of this campaign, and by models I mean laptops, include the HP Mini 210, the HP Pavilion dv6, the HP Pavilion dm4, the HP Envy and the famous HP Vivienne Tam Edition notebook – the one that took the fashion world by storm in the spring of this year.
It is a very glamorous campaign, that shows technology as the latest fashion accessory, which isn’t far off the mark. I mean how many stars have you see out and about clutching their shiny new iPads, using them as shields from their camera wielding stalkers?!
HP is also advertising a trade-in alongside this campaign, whereby you can trade in your old notebook and receive a full £150 back against any qualifying new HP notebook PC.
This is obviously subject to terms and conditions which you will find on the HP site along with the rest of the shots and a “making of” video.
Posted in Accessories, Celebrity, fashion, Fashionology, industry, laptops, technology
Tagged Dave Hogan, HP, HP Envy, HP Mini 210, HP Pavilion dm4, HP Pavilion dv6, HP Vivienne Tam Edition, laptop, notebook, paparazzi campaign, Saatchi & Saatchi