Ever the fashionable PC manufacturer, HP has enlisted the help of photographer Dave Hogan and Saatchi & Saatchi for a new stylish paparazzi inspired campaign for its Notebook Collection.
Jean Pierre Le Calvez, vice president of marketing at HP, said:
“The Paparazzi campaign aims to capture the vibrant lifestyles of young, design conscious consumers and showcase how our style portfolio puts them centre stage and helps them perform.”
The star models of this campaign, and by models I mean laptops, include the HP Mini 210, the HP Pavilion dv6, the HP Pavilion dm4, the HP Envy and the famous HP Vivienne Tam Edition notebook – the one that took the fashion world by storm in the spring of this year.
It is a very glamorous campaign, that shows technology as the latest fashion accessory, which isn’t far off the mark. I mean how many stars have you see out and about clutching their shiny new iPads, using them as shields from their camera wielding stalkers?!
HP is also advertising a trade-in alongside this campaign, whereby you can trade in your old notebook and receive a full £150 back against any qualifying new HP notebook PC.