Monthly Archives: December 2010

Adidas Facebook and Twitter Superstars

Don’t you just love it when people start to think that same? This concept has been created by someone on the Fashionology wave length.

Web designer/illustrator/digital artist, Gerry McKay, has drawn up a concept of a pairof Facebook or Twitter Adidas Superstars.

For those of you less in touch with trainer speak, Superstars are considered one of the most classic trainer designs ever made.

Gerry has taken this classic shoe and applied heo popular theme of social media to the design. He did this following the Adidas Superstars’ 35th anniversary in 2006 and said of the Twitter trainer:

“Twitter as a brand is increasingly on the rise and I thought it would be interesting to see what it would look like if Adidas also released a limited edition Twitter Superstar.”

Twitter_superstar

What do you make of these concepts? Would you wear an Adidas Twitter or Facebook  Superstar trainer?

Advertisements

Uniqlo HEATTECH technology

If you have, like me, been suffering from numerous colds thanks to this frost weather across the UK then you need to get your hands on some of Uniqlo’s HEATTECH technology.

charlize theron

Much-loved high street brand Uniqlo has introduced a bit of winter warming Fashionology to this seasons range. HEATTECH is a line of heat-generating lightweight clothing that looks and feels amazing!

heattech_longsleeve

The HEATTECH line has been fronted by some big names, including Charlize Theron and Britain’s own Orlando Bloom and is on my wish-list this Christmas. No need for ugly thermals and unflattering, puffed-up woolly jumpers this winter, Uniqlo has you covered.

The technology behind it is truly cutting-edge. The fabric used has been cultivated from tens of thousands of prototypes and cannot be made with any ordinary equipment.

heattech_bodywarmer

HEATTECH clothing generates heat by holding pockets of air between the fibres in layers that keep you warm. Not only that,  but it retains the heat it creates thanks to the specially designed hollow fibres.

heattech_shorts

What’s more, the items are lightweight and actually shrink to fit your body, so they are non-restrictive and oh so comfortable!

HEATTECH fibres contain a special anti-bacterial agent that helps to minimize body odour and also contain amino acids that make the material soft and smooth against your skin. It is durable and apparently maintains its shape even after washing.

heattech_scarf

They look great, keep you warm and B.O. free, what more could you ask for? You want to know the best part? Uniqlo has got an offer on HEATTECH clothing!

You can get two items priced at £9.99 for just £14.99 and any two products priced at £12.99 for just £19.99 up until midnight on Wednesday 22nd December!

For more details visit the Uniqlo website.