Category Archives: Clothing

Uniqlo HEATTECH technology

If you have, like me, been suffering from numerous colds thanks to this frost weather across the UK then you need to get your hands on some of Uniqlo’s HEATTECH technology.

charlize theron

Much-loved high street brand Uniqlo has introduced a bit of winter warming Fashionology to this seasons range. HEATTECH is a line of heat-generating lightweight clothing that looks and feels amazing!

heattech_longsleeve

The HEATTECH line has been fronted by some big names, including Charlize Theron and Britain’s own Orlando Bloom and is on my wish-list this Christmas. No need for ugly thermals and unflattering, puffed-up woolly jumpers this winter, Uniqlo has you covered.

The technology behind it is truly cutting-edge. The fabric used has been cultivated from tens of thousands of prototypes and cannot be made with any ordinary equipment.

heattech_bodywarmer

HEATTECH clothing generates heat by holding pockets of air between the fibres in layers that keep you warm. Not only that,  but it retains the heat it creates thanks to the specially designed hollow fibres.

heattech_shorts

What’s more, the items are lightweight and actually shrink to fit your body, so they are non-restrictive and oh so comfortable!

HEATTECH fibres contain a special anti-bacterial agent that helps to minimize body odour and also contain amino acids that make the material soft and smooth against your skin. It is durable and apparently maintains its shape even after washing.

heattech_scarf

They look great, keep you warm and B.O. free, what more could you ask for? You want to know the best part? Uniqlo has got an offer on HEATTECH clothing!

You can get two items priced at £9.99 for just £14.99 and any two products priced at £12.99 for just £19.99 up until midnight on Wednesday 22nd December!

For more details visit the Uniqlo website.

Freehands gloves keep you warm and in touch!

As the days of November get steadily more frosty I, as a touchscreen phone user, am finding it hard to keep my hands warm and work my phone.

You all know what I mean. You have your woolly gloves on, you are rushing down the street to work, trying to text your friend on your iPhone/Samsung/HTC creation or maybe a Blackberry phone with those fiddly, teeny-tiny keys.

freehands

The next thing you know you have mispelt the whole message or even worse (like I did the other day) you have flung your precious baby onto the floor in your desperation to Swype!

This may seem like a rather small issue to be moaning about, but it it still an issue nonetheless. But I have discovered a solution thanks to a friend of mine. Freehand has a collection of gloves specifically designed to make texting, typing and Swyping a whole lot easier!

The simple design involves PVC palm dots for grip and detachable index finger and thumb tips. These tips are held back and out of the way by small magnets too – how cute!

freehands

These gloves are available for men and women in a range of colours and styles; prices start from as little as £10.16! To browse the collection visit the Freehands website!

Fashionology has found a stylish cycling helmet!

A few months ago I wrote a post about stylish light-up bicycle jackets and since then I have been on a mission to find a fashionable helmet to complete the deal.

As more and more people jump on the cycling bandwagon, I am beginning to feel the urge to do so myself. But before I perch myself precariously on a Boris bike and peddle about the busy London streets, I want to make sure I am safe – a cracked skull is not a good look.

One problem…cycling helmets can be very ugly things, especially if like me you aren’t a ‘hat person’. But thankfully there may be a solution, thanks to the Swedish designers behind Hövding or Chieftain as it is also known.

Hövding

Hövding is a cycling helmet unlike any other on the market – for a start, its not really a helmet – it’s more of an airbag for your head. Hövding is effectively a collar that you wear around your neck which can cleverly be disguised as a scarf or snood and inside it holds a folded up airbag.

Hövding airbag

In the event of an accident, this airbag will inflate into a cushioned hood around your head, shielding you from injury. Sounds strange I know, but if you take a look at this video you can see how it works.

Hövding

The airbag is made of durable nylon, to prevent bursting when in contact with concrete and inflates in an impressive 0.1 seconds. The collar is fitted with a tiny helium gas generator and is called into action by accelerometers and gyro-meters – which record the abnormal movement of a rider in an accident.

Hövding

This is such a great invention! The collars look great and mean that you can keep safe on the road without sporting a heavy and unattractive helmet!

The Chieftain can also tell the difference between small movements and a car hitting you at 20 miles an hour, to there is no risk of you inflating your head whilst you bend down to big up you bag.

HövdingThere is so much more technical genius behind the Hövding so if you would like to read more about it visit the Hövding website.

Via Wired

My HP Style on ASOS

Online shopping legend ASOS has teamed with the oracle of stylish laptops, HP, to create a new “Fashion Insider” campaign.

fashion insider

Visitors to ASOS, or those of you obsessed enough to receive regular email updates from the side (that’s me right there) may well have seen the HP ads asking you to “take the style challenge”.

The aim of this challenge is for you to play around with some of ASOS’s latest stock and create your ideal style, and also to promote HP’s line of fashionable notebooks.

I had a go and came up with a few outfits I loved. Plus, it even uploads them to Facebook too, avec title and your name!

my HP style

If you want to share your ASOS style then take the HP Style Insider challenge.

The Rainbow Winters collection – clothes that react to water and sunlight!

Just as the precarious British weather surprises us, changing from rain to shine and back again, young designers are catching us out with new and more ingenious creations every fashion week.

Amy Winters, British/Swedish designer and Central Saint Martin’s graduate, has  created a capsule spring summer 2011 collection that is inspired by the changing weather, and boy to we love it!

Rainbow winters

Her label, Rainbow Winters, has just debuted its first ready-to-wear collection on the catwalks at London Fashion Week and here at Fashionology we are very taken with her designs.

Amy has created a collection of printed garments which change colour in reaction to sunlight and water. The Rainforest dress (below) features colour changing flowers (from white to purple) when in contact with sunlight.

Rainbow winters

They then turn  fully coloured when in contact with both water and sunlight.

Rainbow winters

The Petal dress (below) is a short-sleeved, cotton mini dress that has been printed with sun-reactive ink so that indoors it remains pink…

Rainbow winters

…but once outside beings to change colour!

Rainbow winters

The panels on this lightning printed taffeta skirt also changes colour in the sunlight.

Rainbow winters

Rainbow winters also revealed a unique swimsuit that is printed with similar sun-reactive technology, changing the central panel into purple dots when you lounge in the sun.

Rainbow winters

This collection is truly stunning and has us praying for lots of sunshine next season!

Via Rainbow Winters

Spray-on clothes exhibited at Science in Style Fashion Show

Picture your morning routine: you come out of the shower, spritz on some deodorant, splash on some perfume and spray on your outfit for the day…yes, it is possible!

spray_on fabrican

On Monday last week Dr Manel Torres, Spanish fashion designer and academic visitor at Imperial, wowed hundreds of academics and key industry figures during the Science in Style Fashion Show with his unique “spray-on haute couture”.

The event, held at Imperial College London, showcased 10 years of work by Dr. Torres and Professor Paul Luckham, Department of Chemical Engineering and Chemical technology.

The result was Fabrican, a liquid material that is sprayed directly onto the body and which dries in an instant to create the desired item of clothing. These items can even be washed and re-worn!

Models made their way down the catwalk in white ensembles that represented famous structures from around the world, including Spain’s Guggenheim Museum and London’s Gherkin building.

science in style

The inspiration for such a concept derived from Dr. Torres wanting to “make a futuristic, seamless, quick and comfortable material”.

Dr. Torres said: “As an artist I spend my time dreaming up one-off creations, but as a scientist I have to focus on making things reproducible. I want to show how science and technology can help designers come up with new materials.”

Fashion is just the tip of the iceberg too; these scientist are looking into expanding this ingenious material to the transport, medical and chemical industries, even suggesting the creation of sterile cans of the stuff to use as bandages!

To watch a video of Fabrican in action and for a glimpse of the haute couture creations just click here – it really is amazing!

Burberry embraces technology at LFW with ‘Retail Theatre’

At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.

Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.

burberry_retail_theatre

Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:

“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”

The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees  handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.

The bonus – delivery arrives in just 7 weeks  which is months before the items will arrive in stores.

It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!