Category Archives: industry

Lily Allen dresses Samsung laptop for Lucy in Disguise

All I want for Christmas…is the new Samsung laptop that Lily Allen and her sister Sarah Owen have designed for their Vintage range Lucy in Disguise (LiD).


Lily and her sister have teamed up with Samsung to revamp the SF310 notebook which will feature exclusively in Vintage store in Covent Garden, London.

The design is very Art Deco, featuring a repeated black and white LiD logo.


Lily said of the collaboration:

“I’m so excited now the store is up and running and we made some great sales on the first day. These notebooks look great and really complement the Lucy in Disguise concept. I can’t wait to get my hands on one!”


I right there with you Lily! These stylish laptops are only available at the Lucy in Disguise store (10-13 King Street, Covent Garden London, WC2E 8HN). Price has not been specified yet but the normal SF310 costs around £800, so expect it to be a little over that.

Via Pocket Lint


3D glasses are no longer embarrassing thanks to Gucci

It was only a matter of time before fashion designers started to ride the 3D wave! Oakley recently released some “optically correct” Real D glasses, but they weren’t exactly everyone’s cup of tea.


However, Gucci has latched on to the fact that most 3D glasses are darn ugly, and has done something about it! These Gucci “optically correct” Real D frames, are styled with the same 80’s look as the rest of Gucci’s eyewear in its recent summer collection.

They have a high-tech multi-layer mirrored coating too, which prevents distortion when you check out your new look in the mirror.

They are available only from US stores in December – though looking cool in 3D will set you back a pretty penny…$225 to be exact.

Via Luxist

HP launches paparazzi campaign with Saatchi & Saatchi

Ever the fashionable PC manufacturer, HP has enlisted the help of photographer Dave Hogan and Saatchi & Saatchi for a new stylish paparazzi inspired campaign for its Notebook Collection.


Jean Pierre Le Calvez, vice president of marketing at HP, said:

“The Paparazzi campaign aims to capture the vibrant lifestyles of young, design conscious consumers and showcase how our style portfolio puts them centre stage and helps them perform.”


The star models of this campaign, and by models I mean laptops,  include the HP Mini 210, the HP Pavilion dv6, the HP Pavilion dm4, the HP Envy and the famous HP Vivienne Tam Edition notebook – the one that took the fashion world by storm in the spring of this year.

It is a very glamorous campaign, that shows technology as the latest fashion accessory, which isn’t far off the mark. I mean how many stars have you see out and about clutching their shiny new iPads,  using them as shields from their camera wielding stalkers?!


HP is also advertising a trade-in alongside this campaign, whereby you can trade in your old notebook and receive a full £150 back against any qualifying new HP notebook PC.

This is obviously subject to terms and conditions which you will find on the HP site along with the rest of the shots and a “making of” video.

Dell’s OPI nail polish laptop lids

I am the kind of girl who loves to subtly match my nail varnish with accessories, or random parts of my outfit, but I never dreamt I could match it with a laptop?!

Dell’s designers have teamed up with OPI, the nail lacquer experts to create laptops, shamelessly aimed at the girly girl. The OPI partnership has added 26  colours to the bountiful artwork selection that Dell has offers its customers.

dell_OPI selection

If you buy any Dell Studio 15, Studio 17 or Inspiron Mini laptops (prices start at £249 for the Mini 10),  you can customise it with an OPI colour at the Dell Design Studio for an extra £69.

Shades to choose from include “Big Apple Red,” “Strawberry Margarita,” “Rosy Future” (pictured below) and “Kyoto Pearl” as well as a selection of colours from the recently released Hong Kong collection.

Dell_OPI_rosy future

Now, here is a quote from Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director:

“With Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails!”


But don’t let this rather patronising rhyming couplet put you off, these laptops actually look quite stylish! For more information visit

Via Dell

iPad accessories gone mad!

(So mad that I’m rhyming…oh dear.)

Well we all knew it was only a matter of time and here we have it, the crazy iPad accessories have begun to reveal themselves.

The Louis Vuitton cases were nice, classy and practical, but I’ve just spotted an article on Engadget that shows people taking luxury accessorising to a new level of ridiculous – the 22ct “solid gold” iPad.

I admit, I love gold, I even used to own the D&G gold Motorola Razor, but it wasn’t made of real gold. This iPad has been pimped out by Stuart Hughes, a company that apparently slathers gadgets in gold and jewels.

This Midas inspired decoration is topped off with total of 53 individually 25.5 cts of ‘I’F’ Flawless diamonds in place of the traditional Apple logo – pretty, yes, stupid, definitely, the thing weighs a whopping 2,100 grams!!!

Well the owner of the gold iPad won’t be able to use this next accessory without serious back problems; I give you the iPad chain. Yes folks, if you want to turn the iPad into a necklace, you can get a chain like this guy (see below).

Finally, there is the SeV clothing line, which is apparently “the first and only clothing line with a pocket for the iPad”. You can buy the (pictured) SeV Travel Vest from 1st July for a bargain $100 (around £60) – somehow I think this may be a slow seller…

Source Engadget

Vogue embraces the beauty of technology

This month Vogue, aka the fashion bible, is featuring a major female figure of the tech world and in doing so has given me hope that Fashionology is reaching the top of the fashion food chain.

Facebook COO, Sheryl Sandberg is the subject of an in-depth profile in US Vogue’s May edition – the one with Sarah Jessica Parker on the cover – it is definitely my favourite issue yet!

In the article Sandberg gives readers a sneaky peek into the world of Facebook, working with Mark Zuckerberg and an insight into how Facebook can take over web advertising!

This interview with a woman in the tech world follows one by Glamour, a fellow Condé Nast glossy, which featured Google executive Marissa Mayer as a visionary, last November.

Fashionology is not just about the gadgets, it’s about the merging of fashion and tech in all senses, and this united front between Vogue and Sandberg not only shows how fashionable the tech industry can be, but may even promote such careers to the underrepresented female population in this sector.

Image via Vogue