Tag Archives: Burberry

Fashionology’s pick of designer laptop cases

A laptop to a blogger is like a third arm; an awkwardly shaped arm you often find yourself dragging around in your favourite tote simply because that case it came in was hideously ugly, is seriously bulky and doesn’t go with your outfit!

So, Fashionology has scoped out the very best designer laptop cases so you can carry your notebook with pride!

Skull print laptop case, Alexander McQueen, NET-A-PORTER, £250

AlexanderMcQueen

Laptop jumble logo sleeve, Marc by Marc Jacobs, Harvey Nichols, £45 (available in more colours)

Marc by Marc Jacobs _blue

Logo-embossed neoprene laptop case, Fendi, NET-A-PORTER, £255

Fendi_red

Crocodile laptop case, Nancy Gonzalez, NET-A-PORTER, £1,715

NancyGonzalez_croc

Layla metallic zip laptop bag, Penelope & Parker, Selfridges, £195

Penelope&Parker

Daria patent-leather sleeve for MacBook, Mulberry, £350

Mulberry for Apple

Pretty medium printed laptop case, Marc by Marc Jacobs, NET-A-PORTER, £60

Marc by Marc Jacobs _red

Mole-Cognac Scotchgrain laptop case, Mulberry, £550

Mulberry laptop case

Check nylon laptop sleeve, Burberry, £215

Burberry case

And last but not least, my favourite of the bunch…

Mariela printed laptop case, Diane Von Furstenberg, NET-A-PORTER, £100

Diane Von Furstenberg

Which one would you most like under your arm?

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Burberry embraces technology at LFW with ‘Retail Theatre’

At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.

Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.

burberry_retail_theatre

Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:

“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”

The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees  handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.

The bonus – delivery arrives in just 7 weeks  which is months before the items will arrive in stores.

It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!

D&G loves the iPad

Of late, fashion labels have really started tapping into the latest technology trends what with Gucci and Chanel releasing iPhone apps and Burberry streaming a 3D catwalk show. Everyone is raving about the iPad, I know that Net-a-Porter had just released one but no one has been more excited about its uses, it seems, than D&G.

dg ipad display

It currently has a D&G Fashion Channel available on iTunes and live-streamed its 2010 shows on Android phones and iPhones but thinks went further during the 20th anniversary menswear show that took place in Milan last month.

Coating the walls in the Palazzo Marino, Milan’s 16th-century city hall, were 28 iPads displaying images that celebrated two decades of Dolce & Gabbana for Men (above).

There was also a video-sculpture made of approximately 100 monitors of various sizes that showed images of Dolce & Gabbana menswear fashion shows from 1990 to 2010.  It was the perfect combination of fashion and its history portrayed on the most of technologies.
wall of screens

The digital theme did not stop there however, as in the nearby Piazza della Scala, an installation made up of  four large multimedia cubes which comprised of nine million luminous LEDs, broadcasted images of life in Milan , of Dolce & Gabbana’s menswear collections and of the events inside the Palazzo Marino in a loop.

The top off this very fashionable digital event, guests were given postcards containing QR codes that led to extra info that could be downloaded to smartphones!

What is more, D&G has also brought out a line of iPad cases – see an example below…

Via Wired