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The ultimate fashionology collaboration: HP and Project Runway

Most fashion lovers, and those who love trashy American TV, will have heard of Project Runway, the show presented by Heidi Klum that pits 16 budding designers against each other for the ultimate prize.

Fashion Project Runway

The winner will receive $100,000, the chance to start their own line, a $50,000 package from HP, a feature spread in Elle magazine and a mentorship from a design firm.

You may think this is a recipe for cat fights, tantrums and many laughs at their expense but in this seventh season, the game has been taken to a whole new technological level.

Project runway has teamed up with HP, a computer manufacture that is famous for its fashion conscious collaborations. This year contestants will trade in their paper and pencils and instead design with a HP TouchSmart PC or HP TouchSmart tm2 notebook, both powered by Intel.

For the first time in the series, in a special episode featuring Vivienne Tam – who collaborated with HP to create the digital clutch, the HP Mini 210 Vivienne Tam Edition – the designers will be asked to make fabric patterns using a HP TouchSmart PC. A clip can be viewed here.

This collaboration between the show and HP demonstrates how the fashion industry and more importantly the designing process can come along leaps and bounds though the use of technology. People thought that touch technology was just a gimmick, but it is proving to be a useful tool for those in the creative industries.

If you want to watch the remainder of the season then check it out on Sky1 and Sky1 HD on Wednesdays at 8pm, or you can catch it on Sky Player.

Image credit: maddsmadds