Tag Archives: iPad

Burberry embraces technology at LFW with ‘Retail Theatre’

At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.

Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.


Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:

“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”

The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees  handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.

The bonus – delivery arrives in just 7 weeks  which is months before the items will arrive in stores.

It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!


London Fashion Week SS11 is here – look out for Fashionology!

Cue the models, the front row of stylish celebrities and the gorgeous collections! Today marks the start of the SS11 London Fashion Week and here at Fashionology we are très excited to see what gems come down the runway!

LFW ss11

This year fashion and technology have become closer than ever before with Henry Holland teaming up with Blackberry, Vivienne Tam designing laptops for HP and a number of designers whipping up fashionable iPad cases.

London Fashion Week SS11 looks set to continue along Fashionology lines with some fantastic collaborations. A well kitted outVauxhall Fashion Scout media centre  is being sponsored by Sony Vaio, so journalists and press can surf the web on shiny new laptops.

HP has teamed up with ASOS to bring you ASOS Tee-V, a online channel that sets out to bring you up-to-date behind the scenes footage of London Fashion Week.

Come back over the next few days and see what other fabulous Fashionology news we have to report from the LFW runways!

D&G loves the iPad

Of late, fashion labels have really started tapping into the latest technology trends what with Gucci and Chanel releasing iPhone apps and Burberry streaming a 3D catwalk show. Everyone is raving about the iPad, I know that Net-a-Porter had just released one but no one has been more excited about its uses, it seems, than D&G.

dg ipad display

It currently has a D&G Fashion Channel available on iTunes and live-streamed its 2010 shows on Android phones and iPhones but thinks went further during the 20th anniversary menswear show that took place in Milan last month.

Coating the walls in the Palazzo Marino, Milan’s 16th-century city hall, were 28 iPads displaying images that celebrated two decades of Dolce & Gabbana for Men (above).

There was also a video-sculpture made of approximately 100 monitors of various sizes that showed images of Dolce & Gabbana menswear fashion shows from 1990 to 2010.  It was the perfect combination of fashion and its history portrayed on the most of technologies.
wall of screens

The digital theme did not stop there however, as in the nearby Piazza della Scala, an installation made up of  four large multimedia cubes which comprised of nine million luminous LEDs, broadcasted images of life in Milan , of Dolce & Gabbana’s menswear collections and of the events inside the Palazzo Marino in a loop.

The top off this very fashionable digital event, guests were given postcards containing QR codes that led to extra info that could be downloaded to smartphones!

What is more, D&G has also brought out a line of iPad cases – see an example below…

Via Wired

iPad accessories gone mad!

(So mad that I’m rhyming…oh dear.)

Well we all knew it was only a matter of time and here we have it, the crazy iPad accessories have begun to reveal themselves.

The Louis Vuitton cases were nice, classy and practical, but I’ve just spotted an article on Engadget that shows people taking luxury accessorising to a new level of ridiculous – the 22ct “solid gold” iPad.

I admit, I love gold, I even used to own the D&G gold Motorola Razor, but it wasn’t made of real gold. This iPad has been pimped out by Stuart Hughes, a company that apparently slathers gadgets in gold and jewels.

This Midas inspired decoration is topped off with total of 53 individually 25.5 cts of ‘I’F’ Flawless diamonds in place of the traditional Apple logo – pretty, yes, stupid, definitely, the thing weighs a whopping 2,100 grams!!!

Well the owner of the gold iPad won’t be able to use this next accessory without serious back problems; I give you the iPad chain. Yes folks, if you want to turn the iPad into a necklace, you can get a chain like this guy (see below).

Finally, there is the SeV clothing line, which is apparently “the first and only clothing line with a pocket for the iPad”. You can buy the (pictured) SeV Travel Vest from 1st July for a bargain $100 (around £60) – somehow I think this may be a slow seller…

Source Engadget

The Louis Vuitton iPad case

After the initial hype of the iPad surpassed it was only a matter of time before the weird and wonderful accessories started pouring in. This, however, is one of the more wonderful…

The geniuses at Louis Vuitton have cashed in on the iPad fame by introducing two classic sleeves in two of the labels signature prints; the signature Monogram and the monochrome Damier Graphite.

They stand as the first iPad covers designed by a major label, though I am sure we will have many more to come.

It is a simple lightweight protective sleeve that will keep your iPad from harm should you foolishly drop it, and is a gadget accessory you will be proud to carry around.

The Louis Vuitton iPad cases will retail at £240, but unfortunately won’t be available until 2011.

Via GQ