Tag Archives: LED

Selfridges to sell CuteCircuit LED dresses as seen on Katy Perry!

Hooray, Fashionology is hitting Selfridges!

Do you all remember how Katy Perry outshone everyone on the red carpet earlier this year at the New York Met Costume Institute Gala, in a LED decorated dress?

Well now you can have your very own light up dress thanks to the exclusive launch of the K Dress by CuteCircuit as part of the Selfridges Christmas offer.

The dress is made of pure silk and contains tiniest LED’s in the world, which are then embedded into its silk chiffon fabric. The lights are controlled by a tiny snap-on brain which plugs into underneath of the shoulder strap.

This can be removed for recharging the battery via USB and for dry-cleaning the dress. The K Dress is shorter than the one sported by Katy Perry and is hand-crafted by CuteCircuit.

If you want to brighten up your wardrobe like a Christmas tree in winter, then this dress is the perfect ensemble!

K Dress by CuteCircuit (£1,350) will be available exclusively from the 2nd Floor at Selfridges from October 28th 2010.

CuteCircuit’s “CuteStore” is now open!

All you Fashionology lovers who want to get in on the LED action, click over to CuteCircuit’s newly opened CuteStore!

CuteCircuit is a London-based fashion company that designs fantastic wearable technology for the likes of Katy Perry and Azerbaijan’s Eurovision contestant Safura! Other famous creations include the Galaxy Dress, now on display at the  Museum of Science and Industry in Chicago and mobile phone dress.

So if you fancy lighting up your wardrobe during the ever darkening autumn season season, what better way than with a Twirkle T-Shirt…

CuteStore_twirkle t

…or a pair of Disco Leggings?

CuteStore_leggings

Prices range from £90 for a Twirkle T-Shirt to £160 for a Star Twirkle Dress…

CuteStore_twirkle dress

For more information about these amazing products, for both men and women, and to make a purchase, take a look at the new CuteStore now! There is currently free shipping in the UK so hurry up before they all the sizes get snapped up!

Discovering the Rhyme & Reason: an interview with Mary Huang

A few weeks ago I came across the beautiful works of designer Mary Huang, a lady who is taking the idea of Fashionology and running with it! She is the creator of Rhyme & Reason, a captivating range of illuminated knitwear and dresses (shown in the picture below) and I decided to contact her to find out more.

Where did you get the idea for Rhyme & Reason?

I have a lot of different interests in design, technology, fashion, costume design, and I wanted to combine them into one thing. Combining fashion and electronics in a beautiful and wearable way just seemed to make sense.

Did you start the label yourself or do you have a team behind you?

I’m just starting right now, so it’s basically just me. I do have friends I collaborate with projects on.

Your pieces have a technical function (the Rhyme & Reason scarf can double as a lamp) as well a fashionable edge; do you think that “wearable technology” is the future of fashion?

Wearable technology as implying the inclusion of electronics into clothing is only one aspect of the possibilities of combining fashion design and technology. It certainly opens up possibilities for what we can achieve in fashion.

We can create fashion that changes contexts, responds to sensors and data and that is networked to mobile communication; there is a huge variety of ideas and many people are doing interesting work exploring these things.

scarf_light_maryhuang

I don’t think “wearable technology” is the future of fashion in the sense that in the future everyone will be wearing shirts with embedded sensors. I think that wearable technology definitely contributes towards interesting innovations in fashion.

The irony is that, as the design and technologies are increasingly refined, the goal is seamlessness between tech and the fashion and thus, there will be no distinction of work being “wearable tech”… it will simply just be fashion.

What is the latest project that you have been working on?

Recently I worked with fellow designer Jennifer Kay on an experimental design for wearable wind-power generation called Dandelion (below).

I am currently doing a series of 7 lighted pieces for a collaboration with the Indelible Dance Company. The dance performance will be about the Big Bang and the formation of the cosmos and will be at the end of September in Brooklyn, NY.

I also have sound reactive modules for the LED dresses in development which I’m looking forward to because the experience of wearing them is really engaging.

Where can we purchase your pieces and what sort of prices can we expect?

The lighted dresses are all individually made, bespoke pieces right now, so they range between $1200 and $2500.

I’m working on ready-to-wear, so to speak, although it will be different in a way from how ready-to-wear is usually done and would be integrated in a web store.

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With thanks to Mary Huang

Eurovision lights the way for Fashionology!

On 29th May 2010 millions of viewers settled down in front of their televisions to laugh at marvel at the acts on this year’s Eurovision Song Contest in Oslo, Norway.
 
I usually try to avoid this, the cheesiest event of the 2010, like the plague but this year I watched from beginning to end, from the Opa! song of Greece (which I secretly now love) to the ‘80s electro from Moldova.

I will now tell you what exactly kept my eyes glued to the screen for hours, enduring hours of false smiles and quivering notes; it was the very first act to perfom Safura of Azerbaijan. Not only was her voice actually quite impressive, she was wearing a fashionology favourite – an LED dress, made by Cute Circuit!

Safura_Azerbaijan

This amazing blue and green dress with an elegant train was fitted with the very same LED devices that set Katy Perry alight on the red carpet just weeks before.

As I continued to watch, hoping for more techno-fashion surprises, I was not disappointed. When the act from Belarus, 3+2, performed their song ‘Butterflies’ the audience was wowed (either by the sheer tackiness, or by genuine awe) at the butterfly wings that spontaneously sprouted from the gold, silver and bronze gowns of the female singers.

Feminnem_Croatia

Yes a little OTT I know, but it was still amazing to see these acts embracing the wonders of Fashionology! Roll on Eurovision 2011!

Images via Catwalk Queen

Rihanna lights up the stage with laser and LED outfits

Rihanna has always been brave when it comes to fashion and the outfits worn during her European Last Girl On Earth tour have been demonstrating her love for Fashionology!

Rihanna, 22, sported a floor-length black dress covered in red LEDs which was capable of displaying video!

rihanna led dress

The dress, designed by Paris based couturier Alexandre Vauthier and developed by Mortiz Waldemeyer (creator of Imogen Heap’s Twitter dress), uses a combination of compressed gas systems and video capable LED circuits, smart eh?

rihanna

The star also shone (quite literally) at the AMA’s last year, with her bondage style catsuit with laser embedded shoulder pads – created again by Moritz Waldemeyer along with Rihanna’s styling team and Simon Henwood.

rihanna laser shoulderpads

First Rihanna, then Katy Perry…even Bono donned a laser-fitted leather jacket by Moritz Waldemeyer during U2’s 360° Tour in 2009. Fashionology is catching…spread the word people!

Flip-flops with built in LED torch

Ok this may seem like a strange idea to some, but for all you beach bums and surfers out there, this is a really cool piece of Fashionology!

Teva, a sport sandal and shoe manufacturer has come up with the illūm sandal which provides a “glow from below”. What they mean by that precarious phrase is that the sandal has a small waterproof LED torch set into the toe-post to aid those who like to hit the waves at the crack of dawn. It literally lights up the ground in front of you so you can see where you are walking!

Can’t say I spend much time on a board, “cutting-back”, seeing as my nearest stretch of water is the murky Thames. However, this is a bitchin’ idea for anyone who spends the early hours of their morning try to see their way to water front.

Getting to that surf spot can be quite difficult when it’s dark, I mean its hard enough work to walk across sand in the light, let alone dodge pot-holes and large rocks in the dark of dawn.

The illūm sandal is the perfect solution. The top sole is made from comfortable and soft leather, or a cheaper synthetic material if you’d prefer, and the outsole from rubber and the LED light is waterproof and detachable.

They cost just $60, (around £40) and you can buy them from the 11th May on the Teva website.