Tag Archives: LFW SS11

Burberry embraces technology at LFW with ‘Retail Theatre’

At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.

Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.

burberry_retail_theatre

Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:

“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”

The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees  handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.

The bonus – delivery arrives in just 7 weeks  which is months before the items will arrive in stores.

It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!

Advertisements

London Fashion Week SS11 is here – look out for Fashionology!

Cue the models, the front row of stylish celebrities and the gorgeous collections! Today marks the start of the SS11 London Fashion Week and here at Fashionology we are très excited to see what gems come down the runway!

LFW ss11

This year fashion and technology have become closer than ever before with Henry Holland teaming up with Blackberry, Vivienne Tam designing laptops for HP and a number of designers whipping up fashionable iPad cases.

London Fashion Week SS11 looks set to continue along Fashionology lines with some fantastic collaborations. A well kitted outVauxhall Fashion Scout media centre  is being sponsored by Sony Vaio, so journalists and press can surf the web on shiny new laptops.

HP has teamed up with ASOS to bring you ASOS Tee-V, a online channel that sets out to bring you up-to-date behind the scenes footage of London Fashion Week.

Come back over the next few days and see what other fabulous Fashionology news we have to report from the LFW runways!