At this year’s London Fashion, I said there would be some Fashionology surprises and Burberry has been on top of the game.
Special guests to Burberry stores this morning will be enjoyed live streaming coverage of the SS11 LFW show as part of the ‘Retail Theatre’ concept.
Chrispother Bailey, Burberry’s Chief Creative Officer, said in a press release:
“Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time.”
The idea is that shoppers can watch the show on 3×3-meter HD screens in 25 stores, in 16 countries around the world. At the end of the fashion show, employees handed out iPads on which the guests were able note of the products they would like to order in via the special Burberry iPad application.
The bonus – delivery arrives in just 7 weeks which is months before the items will arrive in stores.
It looks like Burberry is one fashion house that is fully embracing the world of high-tech, high-fashion!
Posted in Clothing, designers, fashion, Fashionology, iPad, London Fashion Week, technology
Tagged Burberry, Burberry Prorsum, Burberry retail theatre, Chrispother Bailey, iPad, LFW SS11, London Fashion Week
Cue the models, the front row of stylish celebrities and the gorgeous collections! Today marks the start of the SS11 London Fashion Week and here at Fashionology we are très excited to see what gems come down the runway!
This year fashion and technology have become closer than ever before with Henry Holland teaming up with Blackberry, Vivienne Tam designing laptops for HP and a number of designers whipping up fashionable iPad cases.
London Fashion Week SS11 looks set to continue along Fashionology lines with some fantastic collaborations. A well kitted outVauxhall Fashion Scout media centre is being sponsored by Sony Vaio, so journalists and press can surf the web on shiny new laptops.
HP has teamed up with ASOS to bring you ASOS Tee-V, a online channel that sets out to bring you up-to-date behind the scenes footage of London Fashion Week.
Come back over the next few days and see what other fabulous Fashionology news we have to report from the LFW runways!
Posted in Accessories, Clothing, designers, fashion, Fashionology, Internet, iPad, laptops, London Fashion Week
Tagged ASOS, Blackberry, Fashionology, Henry Holland, HP, iPad, LFW SS11, London Fashion Week SS11, Sony Vaio, Vauxhall Fashion Scout, Vivienne Tam